If you’re a reseller or a building material manufacturer trying to grow internationally, your website is more than a digital brochure—it’s your silent salesperson. It can either build trust and generate leads, or quietly lose you potential clients without you even knowing.
Unfortunately, many B2B companies—even experienced ones—get this part wrong.
Let’s explore the 7 most common website mistakes we see with resellers and manufacturers aiming to grow abroad, and what you can do to fix them.
❌ Mistake #1: Confusing or Vague Messaging
Most websites open with generic claims like:
“We offer quality products at competitive prices.”
That tells your visitor nothing about who you help, what you sell, or why they should trust you.
✅ Fix it:
Start with a bold, simple statement:
“We help building material manufacturers and resellers grow in the UK and EU markets—without relying on expensive distributors.”
❌ Mistake #2: No Clear Call-to-Action (CTA)
If your visitor doesn’t know what to do next—download a catalog? request a quote? send an inquiry?—they’ll just leave.
✅ Fix it:
Every page should guide your visitor with clear CTAs like:
“Download our product catalog”
“Request a sample”
“Let’s talk about your export goals”
Make buttons visible. Repetition helps.
❌ Mistake #3: No Trust Signals
If you’re aiming to sell internationally, buyers want to know:
- Are you real?
- Are you reliable?
- Can I trust your quality?
✅ Fix it:
- Show logos of chambers, associations, or certifications
- Add client testimonials (without revealing sensitive info)
- Display real photos of your team or operations
- Embed your Google Maps location
❌ Mistake #4: No Human Element
Websites that feel robotic or anonymous scare buyers away. This is even more true in international trade, where personal connection builds confidence.
✅ Fix it:
Include:
- A photo of your founder or team
- A short “Who We Are” section
- Authentic language—no buzzwords or empty claims
People don’t do business with websites. They do business with people.
❌ Mistake #5: No SEO-Optimized Blog Content
If your website only has product pages, you’re invisible to Google.
SEO content helps your target audience find you through relevant searches.
✅ Fix it:
Write keyword-focused articles like:
- “How to Export Building Materials to the UK”
- “What Distributors Look for in a Reliable Manufacturer”
- “How to Position Your Product in Foreign Markets”
(Yes, we can help with this too.)
❌ Mistake #6: No Lead Capture Mechanism
Many companies let visitors browse, download, and leave—without collecting any contact info.
✅ Fix it:
To download your catalog, ask for name and email only. Then email the link instead of displaying it directly. This filters out fake interest and collects real leads.
❌ Mistake #7: Website Speed and Mobile Optimization Neglected
A website that takes 10 seconds to load or looks broken on mobile will kill your chances before the visitor even reads your message.
✅ Fix it:
- Run your site through Google’s PageSpeed Insights
- Compress large images
- Make sure everything works on phones and tablets
- Use tools like Cloudflare to speed up delivery globally
🛠️ How We Help Fix These Problems
At Smartcon Marketing Consulting, we work with:
- Building material manufacturers wanting to grow beyond their local market
- Resellers who want to look like trusted brand owners—not middlemen
We help improve your website with:
- Better positioning and messaging
- SEO-optimized content
- Human-focused design and trust-building
- Lead generation strategies that actually work
Because a professional website doesn’t just look good—it brings clients to your inbox.
👉 Explore how we can improve your B2B website and help you grow internationally
Authored by Smartcon Int’l. Trade & Marketing Ltd. on 15.05.2025. All rights reserved.